Mission
Make every field legible.
Give growers a clear, current picture of crop, soil and water, so the next decision is made on evidence rather than habit.
About
/
Who we are
Rooted in the field.
Built for what’s next.
We help the people who work the land see it clearly, and act on what they see with confidence.
01
/
Our story
We started in the field, not the lab. Fifteen seasons of walking rows, pulling soil cores and waiting on weather taught us one thing: most hard decisions in farming come down to what you can see in time. So we build the tools that make the field visible, and keep them simple enough to use between jobs.
15+
Years of field experience
10K+
Fields monitored
2.4M+
Acres analyzed
24/7
Field intelligence
02
/
Mission & vision
Driven by purpose.
Focused on the harvest.
Two ideas guide every product decision we make.
Vision
Farming that gives back more than it takes.
A future where higher yields and lighter use of land, water and energy are the same goal, on every farm, at any scale.
03
/
Values
What we hold to.
01
Clarity first
If a grower cannot act on it in the cab, it does not ship.
02
Field-proven
Every feature is tested on working farms through a full season.
03
Respect for resources
Water, soil and energy are finite. We count all three.
04
The long view
We measure success over seasons, alongside the people we work with.
04
/
Our journey
Fifteen seasons
in the making.
Founded
2011
Three agronomists start mapping soil by hand on a single farm.
First platform
2016
Canopy imagery and soil data come together in one field record.
Scale
2021
One million acres analyzed, with sensors reporting around the clock.
Today
2026
Ten thousand fields, and recommendations delivered before the eye can see the need.
05
/
Team
The people
behind the data.
Agronomists, engineers and growers, working from the same field record.
A. Mensah
Chief Agronomist
L. Brandt
Head of Field Data
S. Reyes
Irrigation Lead
K. Tanaka
Grower Partnerships